The 60/600 challenge

June 23, 2017
By Steve Brailey, CEO of SIV
The 60/600 challenge
On Wednesday 5 July, I will embark on one of the toughest challenges of my life – cycling nearly 200 miles in the name of charity.
Along with 11 others, I will cycle between all SIV’s 17 company venues in 24 hours. We’ll start in Whitby, setting off at 4am and from there we’ll go through Scarborough, visit all 13 SIV venues in Sheffield, then on to Chesterfield and finally finish in Derby.
This is part of the 60/600 challenge, an initiative my wife, Julie, thought up for her 60th birthday. She decided that, instead of throwing a party, she wanted to get 60 people to raise at least £600 for the Alzheimer’s Society.
Alzheimer’s and Dementia  is devastating for families and is a cause close to me and my family, along with many other people across the UK – my dad suffers from the condition and Julie’s mother passed away as a result of Alzheimer’s two years ago.
The charity funds research into Alzheimer’s and dementia and improves the care of those people living with the conditions. The mission is to help find a cure for dementia, and ensure that those affected by dementia are supported and accepted. 
For my contribution to the 60/600 challenge, I wanted to do something big so I got in touch with several SIV employees and friends and we came up with the idea of cycling to every one of the SIV venues. Little did I realise quite how tough this would be.
I’m currently training two to three times a week, sometimes on my own but often with others from the team of cyclists. We recently went out to test part of the route and ended up getting lost twice – hopefully, we’ll have better luck on the day!
The furthest stretch we have managed so far is 77 miles, and with a week to go until the big day, I am feeling very anxious about bumping this up to 200 miles. The hills and tough terrain are very draining and during this cycle I burned more than 5,500 calories. Then, for the subsequent two days, all I could do was eat to replenish the energy I had used during my cycle. Whilst cycling up hills is exhausting the eating is some compensation!
As the challenge draws nearer, I am feeling nervous. My mind is constantly going over the plan and thinking about the logistics – will the weather be okay? Does everyone know the route? Will I make it?
With all the nerves and worries, it’s easy to forget why we’re doing the 60/600 challenge. Sometimes, I have to take stock and remember that however hard the 200-mile cycle might be, it’s all for a brilliant cause.  
The challenge has already raised more than £20,000 for The Alzheimer’s Society, through various activities including golf days, head shaves, walks and spin classes. We’re keen to get as many people as possible to sign up to the challenge and to get involved in the 60/600 challenge.
To find out more about the 60/600 challenge or to raise money for the cause, visit